Do you think limited-time offers or ongoing deals have more impact on shoppers? Why?
I have noticed that short-term deals usually perform better than ongoing ones. Seeing a countdown or today only offers makes shoppers take fast decisions and buy because they don’t want to miss out. Ongoing deals are useful for trust and consistency, but people often forget about them or plan to come back later. Limited-time offers, even small discounts, get more clicks and faster redemptions. The smartest way is to combine both. Regular deals give consistent value, while limited-time deals boost activity, clear stock and create excitement. Shoppers feel they’re getting something special, which builds a stronger connection.
What’s the most common question people ask you about using promo codes?
People often ask if promo codes really help save money. The answer is yes, especially when they are used the right way. One promo code may give a small discount, but when it is used with sales, new user offers, rewards or referral bonuses, the savings can add up. Many shoppers save 15 to 20 percent or more without even noticing, just by using more than one offer together. It is not always about finding the biggest discount. It is about using the right offers at the right time. Paying attention to valid deals and applying them correctly at checkout can make a real difference. Whether it is a seasonal sale, an app only deal or a short time offer, every discount helps.
How do you decide which discounts will actually help shoppers save the most in real life?
I decide by considering the full shopping experience, including how often the products are purchased, whether the discount applies automatically or requires extra steps, if the savings can be combined with other available offers and how much the final price is reduced at checkout, because discounts that blend smoothly into everyday purchases usually create more real savings than offers that look attractive but are difficult to use in practice.